{"id":636,"date":"2020-01-10T10:25:33","date_gmt":"2020-01-10T10:25:33","guid":{"rendered":"https:\/\/adbooka.com\/?p=636"},"modified":"2020-01-14T14:03:22","modified_gmt":"2020-01-14T14:03:22","slug":"changing-the-game","status":"publish","type":"post","link":"https:\/\/adbooka.com\/en\/changing-the-game\/","title":{"rendered":"CHANGING THE GAME"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>CREDITS<\/strong><br \/>\nAgency: McCann New York<br \/>\nClient: Microsoft<br \/>\nMicrosoft, Corporate Vice President of Brand: Kathleen Hall<br \/>\nMicrosoft, GM, Global Advertising: Deanna Singleton<br \/>\nMicrosoft, Director, Global Advertising: Stacey Terrien<br \/>\nMicrosoft, Senior Manager, Global Advertising: Ron Schott<br \/>\nMicrosoft, Manager, Global Advertising: Hannah Westing<br \/>\nMicrosoft, Director, GA Social &amp; Media: Jenny Leahy<br \/>\nMicrosoft, Senior Manager, GA Social and Media: Veronica Mao<br \/>\nMicrosoft, Product Marketing Manager, Xbox: James Shields<br \/>\nMicrosoft, Director, Xbox Brand: Craig McNary<br \/>\nMcCann NY, Chief Creative Officer: Sean Bryan<br \/>\nMcCann NY, Executive Creative Director: Shayne Millington<br \/>\nMcCann NY, Executive Creative Director: David Banta<br \/>\nMcCann NY, Associate Creative Director: Will Montgomery<br \/>\nMcCann NY, Associate Creative Director: Martha West<br \/>\nMcCann NY, Senior Art Director: Julie Koong<br \/>\nMcCann NY, Senior Copywriter: David Cappolino<br \/>\nMcCann NY, Creative Technologist: Alicia Foor<br \/>\nMcCann NY, Global Business Lead Microsoft: Kevin Nelson<br \/>\nMcCann NY, EVP, Executive Account Director: Tina Galley<br \/>\nMcCann NY, SVP Group Account Director: Rosemary Calderone<br \/>\nMcCann NY, Account Director: Pat Six<br \/>\nMcCann NY, Account Supervisor: Kyle Ross<br \/>\nChief Communications Officer, Worldgroup: Jeremy Miller<br \/>\nMcCann NY, EVP Global Strategy Director: Joanna Schwab<br \/>\nMcCann NY, SVP Group Strategy Director: Eldad Heilweil<br \/>\nMcCann NY, Social Strategy Director: Jordan Berger<br \/>\nMcCann NY, SVP Head of Integrated Production: Carolyn Johnson<br \/>\nMcCann NY, Producer: Rebecca Magner<br \/>\nMcCann NY, SVP Director of project Management: Stella Warkman<br \/>\nMcCann NY, Project Manager: Jessica Jacobson<br \/>\nMcCann NY, SVP Executive Music Producer: Eric Johnson<br \/>\nMcCann NY, Music Business Manager: Sam Belkin<br \/>\nMcCann NY, Project Manager: Jessica Jacobson<br \/>\nMcCann NY, Business Manager: David Halberstadt<br \/>\nHungry Man, Director: Bryan Buckley<br \/>\nHungry Man, 2nd Unit Director: Alex Gorosh<br \/>\nHungry Man, EP: Mino Jarjoura<br \/>\nHungry Man, EP: Caleb Dewart<br \/>\nHungry Man, EP: Kevin Byrne<br \/>\nHungry Man, EP: Dan Duffy<br \/>\nHungry Man, Producer: Matt Lefebvre<br \/>\nHungry Man, Associate Producer: Peter Bunstein<br \/>\nHungry Man, Assistant Director: Pierre Cailliarec<br \/>\nHungry Man, DP: Scott Henriksen<br \/>\nRock Paper Scissors, Editor: Damion Clayton<br \/>\nRock Paper Scissors, Asst Editor: Alexandra Debricon<br \/>\nRock Paper Scissors, Managing Director: Eve Kornblum<br \/>\nRock Paper Scissors, Producer: Lisa Barnable<br \/>\nCraft, Editor: Mike Distelkamp<br \/>\nCraft, EP: Karen Hennegan<br \/>\nCraft, Producer: Lane Karas<br \/>\nCraft, Producer: Michael Berkman<br \/>\nCraft, Producer: Russell Greene<br \/>\nCraft, Assistant Editor: John Gerardi<br \/>\nCraft, Color: Benny Karas<br \/>\nCraft, Flame Artist: David Sullivan<br \/>\nCraft, Audio Mix: Brian Losch<br \/>\nRock Paper Scissors, Flame Producer: Barbara Kontarovich<br \/>\nRock Paper Scissors, Flame Artist: Edward Reina<br \/>\nRock Paper Scissors, Flame Assistant: Sydney Botie<br \/>\nCompany 3: Sofie Borup<br \/>\nJSM Music, CEO, Co-Composer: Joel Simon<br \/>\nJSM Music, EP: Jeff Fiorello<br \/>\nJSM Music, Co-Composer: Jason Krebs<br \/>\nSonic Union, Sound Engineer: Michael Marinelli<br \/>\nSonic Union, Producer: Justine Cortale<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bT5x0qVSh2U\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; CREDITS Agency: McCann New York Client: Microsoft Microsoft, Corporate Vice President of Brand: Kathleen Hall Microsoft, GM, Global Advertising: Deanna Singleton Microsoft, Director, Global Advertising: Stacey Terrien Microsoft, Senior Manager, Global Advertising: Ron Schott Microsoft, Manager, Global Advertising: Hannah Westing Microsoft, Director, GA Social &amp; Media: Jenny Leahy Microsoft, Senior Manager, GA Social and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-ads-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CHANGING THE GAME - Adbooka<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adbooka.com\/en\/changing-the-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CHANGING THE GAME - Adbooka\" \/>\n<meta property=\"og:description\" content=\"&nbsp; CREDITS 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