\u201cI\u2019m just transferring nature\u201d, the wine producer Dimitri Bre\u010devi\u0107 points out, \u201cand each year nature is different. So are my wines, despite the same terroir and the same variety.”<\/p>\n
And if this natural wines are each year different due to weather conditions, so has to be the label. Art directed by nature.<\/p>\n
We\u2019ve been collecting for years data on weather conditions in the vineyard, in collaboration with the Meteorological Institute. The amount of precipitation was perceived to be the variable that best shows the structure of wine each year. The circles represent every month\u2019s precipitations (from vintage to vintage). The overview begins with the month of October (previous year), ends with the month of harvest (September current year). Nature\u2019s behavior has literally been transferred to the label. In 2018 the producer decided to replace all his labels with the new ones, according to this concept. Knowing that he would need a tool for the presentation, we gathered through time the collection of 6 seasons.<\/p>\n
Natural wine lovers don\u2019t give a heck about any kind of advertising, it and just distances them from the product. Consumers prefer good, honest wines recommended by people they trust and these are usually presented on specialized fairs or in wineries. Thus the product itself becomes the only means the producer actually can use to communicate with his consumers. The collection has been sent it to the relevant distributers and presented at wine fairs and tastings worldwide.<\/p>\n
– In 2018 Piquentum managed to enter some of the globally important restaurants: Gaggan (Bangkok), Terroir (London), Vero, Local (Venice)\u2026
\n– 50% faster sales in 2018 compared to 2017.
\n– Presence on new sale markets such as: Finland, Sweden, Singapore and Japan. For the 2020 there is a waiting list for new markets such as: The Netherlands, Denmark, Germany, Norway. The story about the new label has gone through social networks of many globally relevant gastro\/wine bloggers.<\/p>\n
(in the process of development of the collection and single)
\nCannes Lions (bronze), Ideja X (Grand Prix, gold), Joseph Binder, HDD-a, ADC (gold), Dieline, Worldstar Packaging Award, Eurobest (silver), LIA (gold), Red dot, REGPAK, CROPAK, One show, Golden drum, Pentawards, CA…<\/p>\n
Creative directors\/ design\/ copy: Jelena Fi\u0161ku\u0161, Sean Poropat<\/p>\n
\u201cThe greatest value of this collaboration for us is the fact that it has taught us on how to understand the relationship with nature and how to truly respect it. Furthermore, as an approach it was a great inspiration for all our future projects. Also, we don’t have to mention that it has spoiled us when it comes to wine consumption.\u201d Jelena Fi\u0161ku\u0161 i Sean Poropat<\/strong><\/p>\n (As usual, he is not answering the phone, because he is in the vineyard).<\/p>\nCLIENT ABOUT THE CAMPAIGN<\/h2>\n