{"id":703,"date":"2020-01-19T05:49:05","date_gmt":"2020-01-19T05:49:05","guid":{"rendered":"https:\/\/adbooka.com\/?p=703"},"modified":"2020-01-19T06:09:44","modified_gmt":"2020-01-19T06:09:44","slug":"good-brief-as-a-challenge","status":"publish","type":"post","link":"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/","title":{"rendered":"GOOD BRIEF AS A CHALLENGE!"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[171],"tags":[244,278,275,277,276],"class_list":["post-703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-double-interview-en","tag-advertising-en","tag-brief-en","tag-fullhouse-ogilvy-en","tag-iva-mitrovic-en","tag-milos-djurdjevic-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GOOD BRIEF AS A CHALLENGE! - Adbooka<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GOOD BRIEF AS A CHALLENGE! - Adbooka\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Adbooka\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-19T05:49:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-19T06:09:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adbooka.com\/wp-content\/uploads\/2019\/10\/zajednica-825x619.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"619\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ivana Par\u010deti\u0107 Miti\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivana Par\u010deti\u0107 Miti\u0107\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/\"},\"author\":{\"name\":\"Ivana Par\u010deti\u0107 Miti\u0107\",\"@id\":\"https:\/\/adbooka.com\/en\/#\/schema\/person\/7528ac942ec0ba64eabe978221c9c411\"},\"headline\":\"GOOD BRIEF AS A CHALLENGE!\",\"datePublished\":\"2020-01-19T05:49:05+00:00\",\"dateModified\":\"2020-01-19T06:09:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/\"},\"wordCount\":5,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adbooka.com\/wp-content\/uploads\/2019\/10\/zajednica.jpg\",\"keywords\":[\"ADVERTISING\",\"BRIEF\",\"FULLHOUSE OGILVY\",\"IVA MITROVI\u0106\",\"MILO\u0160 \u0110UR\u0110EVI\u0106\"],\"articleSection\":[\"Double Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/\",\"url\":\"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/\",\"name\":\"GOOD BRIEF AS A CHALLENGE! - Adbooka\",\"isPartOf\":{\"@id\":\"https:\/\/adbooka.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adbooka.com\/wp-content\/uploads\/2019\/10\/zajednica.jpg\",\"datePublished\":\"2020-01-19T05:49:05+00:00\",\"dateModified\":\"2020-01-19T06:09:44+00:00\",\"author\":{\"@id\":\"https:\/\/adbooka.com\/en\/#\/schema\/person\/7528ac942ec0ba64eabe978221c9c411\"},\"breadcrumb\":{\"@id\":\"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/#primaryimage\",\"url\":\"https:\/\/adbooka.com\/wp-content\/uploads\/2019\/10\/zajednica.jpg\",\"contentUrl\":\"https:\/\/adbooka.com\/wp-content\/uploads\/2019\/10\/zajednica.jpg\",\"width\":2560,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adbooka.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GOOD BRIEF AS A CHALLENGE!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adbooka.com\/en\/#website\",\"url\":\"https:\/\/adbooka.com\/en\/\",\"name\":\"Adbooka\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adbooka.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adbooka.com\/en\/#\/schema\/person\/7528ac942ec0ba64eabe978221c9c411\",\"name\":\"Ivana Par\u010deti\u0107 Miti\u0107\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adbooka.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/20bb27210c3993ca7fe6b12955f63b5693fd6cb1205b6297c2c59591c59edadd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/20bb27210c3993ca7fe6b12955f63b5693fd6cb1205b6297c2c59591c59edadd?s=96&d=mm&r=g\",\"caption\":\"Ivana Par\u010deti\u0107 Miti\u0107\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GOOD BRIEF AS A CHALLENGE! - Adbooka","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/","og_locale":"en_US","og_type":"article","og_title":"GOOD BRIEF AS A CHALLENGE! - Adbooka","og_url":"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/","og_site_name":"Adbooka","article_published_time":"2020-01-19T05:49:05+00:00","article_modified_time":"2020-01-19T06:09:44+00:00","og_image":[{"width":825,"height":619,"url":"https:\/\/adbooka.com\/wp-content\/uploads\/2019\/10\/zajednica-825x619.jpg","type":"image\/jpeg"}],"author":"Ivana Par\u010deti\u0107 Miti\u0107","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ivana Par\u010deti\u0107 Miti\u0107"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/#article","isPartOf":{"@id":"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/"},"author":{"name":"Ivana Par\u010deti\u0107 Miti\u0107","@id":"https:\/\/adbooka.com\/en\/#\/schema\/person\/7528ac942ec0ba64eabe978221c9c411"},"headline":"GOOD BRIEF AS A CHALLENGE!","datePublished":"2020-01-19T05:49:05+00:00","dateModified":"2020-01-19T06:09:44+00:00","mainEntityOfPage":{"@id":"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/"},"wordCount":5,"commentCount":0,"image":{"@id":"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/#primaryimage"},"thumbnailUrl":"https:\/\/adbooka.com\/wp-content\/uploads\/2019\/10\/zajednica.jpg","keywords":["ADVERTISING","BRIEF","FULLHOUSE OGILVY","IVA MITROVI\u0106","MILO\u0160 \u0110UR\u0110EVI\u0106"],"articleSection":["Double Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/","url":"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/","name":"GOOD BRIEF AS A CHALLENGE! - Adbooka","isPartOf":{"@id":"https:\/\/adbooka.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/#primaryimage"},"image":{"@id":"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/#primaryimage"},"thumbnailUrl":"https:\/\/adbooka.com\/wp-content\/uploads\/2019\/10\/zajednica.jpg","datePublished":"2020-01-19T05:49:05+00:00","dateModified":"2020-01-19T06:09:44+00:00","author":{"@id":"https:\/\/adbooka.com\/en\/#\/schema\/person\/7528ac942ec0ba64eabe978221c9c411"},"breadcrumb":{"@id":"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/#primaryimage","url":"https:\/\/adbooka.com\/wp-content\/uploads\/2019\/10\/zajednica.jpg","contentUrl":"https:\/\/adbooka.com\/wp-content\/uploads\/2019\/10\/zajednica.jpg","width":2560,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/adbooka.com\/en\/good-brief-as-a-challenge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adbooka.com\/en\/"},{"@type":"ListItem","position":2,"name":"GOOD BRIEF AS A CHALLENGE!"}]},{"@type":"WebSite","@id":"https:\/\/adbooka.com\/en\/#website","url":"https:\/\/adbooka.com\/en\/","name":"Adbooka","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adbooka.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/adbooka.com\/en\/#\/schema\/person\/7528ac942ec0ba64eabe978221c9c411","name":"Ivana Par\u010deti\u0107 Miti\u0107","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adbooka.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/20bb27210c3993ca7fe6b12955f63b5693fd6cb1205b6297c2c59591c59edadd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20bb27210c3993ca7fe6b12955f63b5693fd6cb1205b6297c2c59591c59edadd?s=96&d=mm&r=g","caption":"Ivana Par\u010deti\u0107 Miti\u0107"}}]}},"_links":{"self":[{"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/posts\/703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/comments?post=703"}],"version-history":[{"count":3,"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/posts\/703\/revisions"}],"predecessor-version":[{"id":706,"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/posts\/703\/revisions\/706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/media\/274"}],"wp:attachment":[{"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/media?parent=703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/categories?post=703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/tags?post=703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}