{"id":871,"date":"2020-02-23T09:21:03","date_gmt":"2020-02-23T09:21:03","guid":{"rendered":"https:\/\/adbooka.com\/?p=871"},"modified":"2020-02-23T09:22:55","modified_gmt":"2020-02-23T09:22:55","slug":"tested-for-challenges","status":"publish","type":"post","link":"https:\/\/adbooka.com\/en\/tested-for-challenges\/","title":{"rendered":"TESTED FOR CHALLENGES"},"content":{"rendered":"<h2>BRIEF<\/h2>\n<p>Design an annual report for stockholders, journalists and the financial public illustrating Adris as a company that can withstand any challenge. Adris is one of the most successful companies in the European Adriatic region. Since its founding in 2003 it has changed sectors and adapted to all market conditions, no matter how difficult they were. Today, the company operates in three sectors: mariculture, tourism and insurance services. <\/p>\n<h2>IDEA<\/h2>\n<p>A challenge-proof book.<\/p>\n<h2>EXECUTION<\/h2>\n<p>This annual report can withstand tearing, creasing, water and fire. It has been tested by flamb\u00e9ing in the Hotel Lone kitchen; Cromaris fishermen dipped it into the sea and took it for a spin across the fish farm; it was frozen in liquid nitrogen at -195.79\u00b0C with the help of the Adris Foundation fellow, Assistant Professor Dinko Mitreti\u0107, Ph.D.; children at the Amarin Hotel played with it and couldn\u2019t crease or tear it; it was even run over by a 2-ton off-road vehicle at a Croatia Osiguranje Motor Vehicle Inspection Station. The book remained undamaged.<\/p>\n<h2>CHANNELS<\/h2>\n<p>Annual report.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-866\" src=\"https:\/\/adbooka.com\/wp-content\/uploads\/2020\/02\/adris-izvjesce-2017-HRViENG-za-web-540x405.jpg\" alt=\"\" width=\"867\" height=\"650\" \/><\/p>\n<h2>RESULTS<\/h2>\n<p>The book successfully communicated the message and even the journalists were inspired to write about it. <\/p>\n<h2>AWARDS<\/h2>\n<p>IdejaX Bronze in Corporate Communications<\/p>\n<h2>TEAM<\/h2>\n<p>Client: Adris grupa<br \/>\nClient team: Predrag Grubi\u0107, Kristina Miljavac, Hrvoje Patajac<br \/>\nAgency: Bruketa&#038;\u017dini\u0107&#038;Grey<br \/>\nAgency team: Davor Bruketa, Zrinka Horvat Goodman, Ma\u0161a Ivanov, Zrinka Po\u017ear, Andrea Knapi\u0107, Vesna \u0110ura\u0161in, Radovan Radi\u010devi\u0107, Ante Kantor<br \/>\nCollaborators: Cerovski Print Boutique, Domagoj Kuni\u0107<\/p>\n<h2>CREATIVE DIRECTOR&#8217;S STATEMENT<\/h2>\n<p>\u201eWe have been collaborating with Adris for over 15 years and successful projects are made thanks to this mutual trust and understanding. Among them are the internationally acclaimed annual reports that Adris uses, and they are a rare example, not only as a functional business element but as a medium for communicating its values.\u201c Davor Bruketa, Co-Founder and Creative Director, Bruketa&amp;\u017dini\u0107&amp;Grey<\/p>\n<h2>CLIENT&#8217;S STATEMENT<\/h2>\n<p>\u201eAdris grupa is consciously exposed to the risk of creativity. We think the time of traditional solutions in business is gone and that, even though too slowly, dramatically slowly, Croatian businesses are also moving towards a more creative economy where design matters, sometimes crucially, for increasing competitiveness and adding value to a company on the global market. In order to be more efficient, we need to, despite the risk, be open to new knowledge, innovative and creative solutions and accept the collaboration between entrepreneurs and designers.\u201c Predrag Grubi\u0107, Adrias Grupa<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-868\" src=\"https:\/\/adbooka.com\/wp-content\/uploads\/2020\/02\/Adris-2017_DSF0107-flat-540x405.jpg\" alt=\"\" width=\"851\" height=\"638\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BRIEF Design an annual report for stockholders, journalists and the financial public illustrating Adris as a company that can withstand any challenge. Adris is one of the most successful companies in the European Adriatic region. Since its founding in 2003 it has changed sectors and adapted to all market conditions, no matter how difficult they [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":863,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[169],"tags":[],"class_list":["post-871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TESTED FOR CHALLENGES - Adbooka<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adbooka.com\/en\/tested-for-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TESTED FOR CHALLENGES - Adbooka\" \/>\n<meta property=\"og:description\" content=\"BRIEF Design an annual report for stockholders, journalists and the financial public illustrating Adris as a company that can withstand any challenge. Adris is one of the most successful companies in the European Adriatic region. Since its founding in 2003 it has changed sectors and adapted to all market conditions, no matter how difficult they [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adbooka.com\/en\/tested-for-challenges\/\" \/>\n<meta property=\"og:site_name\" content=\"Adbooka\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-23T09:21:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-23T09:22:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adbooka.com\/wp-content\/uploads\/2020\/02\/Adris-2017-3-Flambiranje_DSF0451-plavi-layer-flat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ivana Par\u010deti\u0107 Miti\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivana Par\u010deti\u0107 Miti\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adbooka.com\\\/en\\\/tested-for-challenges\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adbooka.com\\\/en\\\/tested-for-challenges\\\/\"},\"author\":{\"name\":\"Ivana Par\u010deti\u0107 Miti\u0107\",\"@id\":\"https:\\\/\\\/adbooka.com\\\/en\\\/#\\\/schema\\\/person\\\/7528ac942ec0ba64eabe978221c9c411\"},\"headline\":\"TESTED FOR CHALLENGES\",\"datePublished\":\"2020-02-23T09:21:03+00:00\",\"dateModified\":\"2020-02-23T09:22:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adbooka.com\\\/en\\\/tested-for-challenges\\\/\"},\"wordCount\":406,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/adbooka.com\\\/en\\\/tested-for-challenges\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adbooka.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Adris-2017-3-Flambiranje_DSF0451-plavi-layer-flat.jpg\",\"articleSection\":[\"Case Study\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/adbooka.com\\\/en\\\/tested-for-challenges\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adbooka.com\\\/en\\\/tested-for-challenges\\\/\",\"url\":\"https:\\\/\\\/adbooka.com\\\/en\\\/tested-for-challenges\\\/\",\"name\":\"TESTED FOR CHALLENGES - Adbooka\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adbooka.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adbooka.com\\\/en\\\/tested-for-challenges\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adbooka.com\\\/en\\\/tested-for-challenges\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adbooka.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Adris-2017-3-Flambiranje_DSF0451-plavi-layer-flat.jpg\",\"datePublished\":\"2020-02-23T09:21:03+00:00\",\"dateModified\":\"2020-02-23T09:22:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/adbooka.com\\\/en\\\/#\\\/schema\\\/person\\\/7528ac942ec0ba64eabe978221c9c411\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adbooka.com\\\/en\\\/tested-for-challenges\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adbooka.com\\\/en\\\/tested-for-challenges\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adbooka.com\\\/en\\\/tested-for-challenges\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adbooka.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Adris-2017-3-Flambiranje_DSF0451-plavi-layer-flat.jpg\",\"contentUrl\":\"https:\\\/\\\/adbooka.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Adris-2017-3-Flambiranje_DSF0451-plavi-layer-flat.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adbooka.com\\\/en\\\/tested-for-challenges\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/adbooka.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TESTED FOR CHALLENGES\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adbooka.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/adbooka.com\\\/en\\\/\",\"name\":\"Adbooka\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adbooka.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/adbooka.com\\\/en\\\/#\\\/schema\\\/person\\\/7528ac942ec0ba64eabe978221c9c411\",\"name\":\"Ivana Par\u010deti\u0107 Miti\u0107\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/20bb27210c3993ca7fe6b12955f63b5693fd6cb1205b6297c2c59591c59edadd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/20bb27210c3993ca7fe6b12955f63b5693fd6cb1205b6297c2c59591c59edadd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/20bb27210c3993ca7fe6b12955f63b5693fd6cb1205b6297c2c59591c59edadd?s=96&d=mm&r=g\",\"caption\":\"Ivana Par\u010deti\u0107 Miti\u0107\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TESTED FOR CHALLENGES - Adbooka","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adbooka.com\/en\/tested-for-challenges\/","og_locale":"en_US","og_type":"article","og_title":"TESTED FOR CHALLENGES - Adbooka","og_description":"BRIEF Design an annual report for stockholders, journalists and the financial public illustrating Adris as a company that can withstand any challenge. Adris is one of the most successful companies in the European Adriatic region. Since its founding in 2003 it has changed sectors and adapted to all market conditions, no matter how difficult they [&hellip;]","og_url":"https:\/\/adbooka.com\/en\/tested-for-challenges\/","og_site_name":"Adbooka","article_published_time":"2020-02-23T09:21:03+00:00","article_modified_time":"2020-02-23T09:22:55+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/adbooka.com\/wp-content\/uploads\/2020\/02\/Adris-2017-3-Flambiranje_DSF0451-plavi-layer-flat.jpg","type":"image\/jpeg"}],"author":"Ivana Par\u010deti\u0107 Miti\u0107","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ivana Par\u010deti\u0107 Miti\u0107","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adbooka.com\/en\/tested-for-challenges\/#article","isPartOf":{"@id":"https:\/\/adbooka.com\/en\/tested-for-challenges\/"},"author":{"name":"Ivana Par\u010deti\u0107 Miti\u0107","@id":"https:\/\/adbooka.com\/en\/#\/schema\/person\/7528ac942ec0ba64eabe978221c9c411"},"headline":"TESTED FOR CHALLENGES","datePublished":"2020-02-23T09:21:03+00:00","dateModified":"2020-02-23T09:22:55+00:00","mainEntityOfPage":{"@id":"https:\/\/adbooka.com\/en\/tested-for-challenges\/"},"wordCount":406,"commentCount":0,"image":{"@id":"https:\/\/adbooka.com\/en\/tested-for-challenges\/#primaryimage"},"thumbnailUrl":"https:\/\/adbooka.com\/wp-content\/uploads\/2020\/02\/Adris-2017-3-Flambiranje_DSF0451-plavi-layer-flat.jpg","articleSection":["Case Study"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/adbooka.com\/en\/tested-for-challenges\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/adbooka.com\/en\/tested-for-challenges\/","url":"https:\/\/adbooka.com\/en\/tested-for-challenges\/","name":"TESTED FOR CHALLENGES - Adbooka","isPartOf":{"@id":"https:\/\/adbooka.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adbooka.com\/en\/tested-for-challenges\/#primaryimage"},"image":{"@id":"https:\/\/adbooka.com\/en\/tested-for-challenges\/#primaryimage"},"thumbnailUrl":"https:\/\/adbooka.com\/wp-content\/uploads\/2020\/02\/Adris-2017-3-Flambiranje_DSF0451-plavi-layer-flat.jpg","datePublished":"2020-02-23T09:21:03+00:00","dateModified":"2020-02-23T09:22:55+00:00","author":{"@id":"https:\/\/adbooka.com\/en\/#\/schema\/person\/7528ac942ec0ba64eabe978221c9c411"},"breadcrumb":{"@id":"https:\/\/adbooka.com\/en\/tested-for-challenges\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adbooka.com\/en\/tested-for-challenges\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adbooka.com\/en\/tested-for-challenges\/#primaryimage","url":"https:\/\/adbooka.com\/wp-content\/uploads\/2020\/02\/Adris-2017-3-Flambiranje_DSF0451-plavi-layer-flat.jpg","contentUrl":"https:\/\/adbooka.com\/wp-content\/uploads\/2020\/02\/Adris-2017-3-Flambiranje_DSF0451-plavi-layer-flat.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/adbooka.com\/en\/tested-for-challenges\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adbooka.com\/en\/"},{"@type":"ListItem","position":2,"name":"TESTED FOR CHALLENGES"}]},{"@type":"WebSite","@id":"https:\/\/adbooka.com\/en\/#website","url":"https:\/\/adbooka.com\/en\/","name":"Adbooka","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adbooka.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/adbooka.com\/en\/#\/schema\/person\/7528ac942ec0ba64eabe978221c9c411","name":"Ivana Par\u010deti\u0107 Miti\u0107","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/20bb27210c3993ca7fe6b12955f63b5693fd6cb1205b6297c2c59591c59edadd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/20bb27210c3993ca7fe6b12955f63b5693fd6cb1205b6297c2c59591c59edadd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20bb27210c3993ca7fe6b12955f63b5693fd6cb1205b6297c2c59591c59edadd?s=96&d=mm&r=g","caption":"Ivana Par\u010deti\u0107 Miti\u0107"}}]}},"_links":{"self":[{"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/posts\/871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/comments?post=871"}],"version-history":[{"count":2,"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/posts\/871\/revisions"}],"predecessor-version":[{"id":873,"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/posts\/871\/revisions\/873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/media\/863"}],"wp:attachment":[{"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/media?parent=871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/categories?post=871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbooka.com\/en\/wp-json\/wp\/v2\/tags?post=871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}