WHY DO BRANDS HAVE THE NEED TO BE SOCIALLY RESPONSIBLE?
An absolutely essential factor in the business of each company is the socially responsible business, which provides added value to the consumer and the brand, as well as the company itself. With their influence, strong brands can be the catalyst for positive change in order to create a foundation for a better future for generations to come. This is why at the company Bambi, we always strive to do something better for our community through socially responsible projects.
TO WHAT EXTENT DO CSR PROJECTS HAVE TO BE CONSISTENT WITH THE CORPORATE VALUES THAT THE COMPANY IS PROMOTING?
The values we put into practice on a daily basis in our business are in line with the projects we design and implement. Regardless of whether we donated a new park to a city, volunteered, reconstructed a school or made a donation, our mission is fulfilled when we see that people in our surroundings are happy and that we are moving together towards a better future.
WHY SHOULD COMPANIES HAVE SUSTAINABLE DEVELOPMENT AND SOCIAL RESPONSIBILITY STRATEGIES?
Sustainable Development aims to give all people on the planet the opportunity to work and live in dignity, but also to take care of our planet’s resources. Large companies have the power to contribute to this, so sustainable business has become a mandatory segment of any business strategy. The company Bambi has a high level of awareness of sustainability, including in the context of environmental protection and optimal use of natural resources with continuous waste reduction. In support of this is the recognition we recently received in a competition of over 100 global companies for contributions and incentives in the field of energy saving.
HOW ATTRACTIVE ARE “GOOD” AND RESPONSIBLE COMPANIES TO YOUNG TALENT?
According to research, over 75% of young people today feel responsible for making the world a better place for generations to come. That is why it is highly important that you communicate your values properly with your employees. The company is made up of people, and our mission is to create a healthy working atmosphere that will produce even better ideas.