As brands increasingly seek transparency in their advertising expenses, more control on creativity, and increased production agility, many companies are beginning to acquire resources internally, creating new ways to work with partners and experts. The creation of “In House” agencies is increasingly making sense, since the excess of junior professionals across all bridges is very large, many agencies suffer a blackout of talent.

And the solution found by many brands for retaining talent and senior professionals is the creation of structures linked to the marketing department to do more strategic work. In-house often makes it possible to take control of costs, increase transparency and agility, but the practicalities and challenges of implementing In-house are not so simple. Some market professionals believe that this trend will be transient, after all, it is not just hiring professionals, it is necessary to create innovative methodologies to make the process of internalization of services really effective.