We are keen to memorize engaging, interactive content, which calls for a play, rather than one where you simply read, watch or listen to something.

The key is in improving user-interface interaction in every possible way. User engagement by creation. Game, quiz, micro-animation-like forms. Everything that makes us research, scroll, discover… Quest for a new experience. Everything that can make a user forget – she/he is in a virtual world and gives him a sense of the real thing.

Why? Because our brain will reward us with loads of positive hormones if we learn and experience something new. Two-way communication is essential. It’s not about delivering and adopting new content anymore, rather experiencing new stuff which, eventually, we want to share. That’s the key to building users’ engagement and loyalty.