HOW MUCH IS A 360 ° COMMUNICATION IMPORTANT TO A BRAND?
Nowadays it is difficult to rate the efficiency of certain media in general because, if we look at our market, the habits of our buyers are changing year after year and well-defined target group provides the solution for the right advertising mix. When it comes to our market, traditional media still have their place, but that is not enough, and focusing on the buyer and respecting his/her wishes, needs and requirements must come first when selecting the method of communication. This is the answer to your question regarding the importance of 360° communication. It is the integrated communication that is the key for the success of a brand, and what leads to the integration of the right channels is: listening to the market, needs of the buyers, flexibility and changes. When we talk about modern marketing there is no „ comfort zone “ but continuous research, adjustment and timely response.
MOST FURNITURE MANUFACTURERS CONTINUE TO COMMUNICATE THEIR OFFERS TO CONSUMERS THROUGH CATALOGS. DOES THIS TYPE OF ADVERTISEMENT BRING RESULTS AND WHAT ARE YOUR EXPERIENCES?
When drafting printed catalogues, diversity of the assortment and the habits of the buyers are crucial. That is how the users receive information which can be reviewed later, because furniture shopping itself is not in the domain of the impulsive shopping. Beside sales, catalogues also have the educational character, since the ideas for interior design are often found in them. In the past few years and in the present era of digitalization, blogs and social networks provide the buyers with the needed information and improve the printed catalogues, because they provide more possibilities, they are quicker, but also equally demanding.
WHAT IS YOUR COMPANY’S MARKETING COMMUNICATION STRATEGY?
We often face challenges when choosing which communication channels to use for the placement of corporate or sales information. Having in mind that our company is the manufacturer, seller and exporter, we take exceptional care about the strategy and reaching out to the target groups. Key massage which we send to all our user is availability…to all, always and everywhere, because that is how you explain in the best possible manner to the beneficiary/buyer how important he actually is and how much you care for him.
HOW WE NEED TO TRANSFORM BRANDS IF WE KNOW TO LIVE AND WORK IN THE HYPERPERSONAL ERA?
Transformation has already begun, and the adjustment is the key to success. Care about the customer, availability of the information and timely sharing of the information are simply necessary in the hyper-personal era and they are the postulation of the modern business.